Business Intelligence (BI) refers to the technology-driven processes, tools, and strategies used to collect, analyze, and present business data in a meaningful way.
The goal of BI is to provide organizations with actionable insights that improve decision-making, optimize performance, and foster strategic planning. BI leverages tools like dashboards, reports, and data visualization to make complex data accessible and understandable for stakeholders.
By identifying trends, spotting inefficiencies, and uncovering opportunities, BI empowers businesses to make informed, data-driven decisions.